The Hair Salon at NovusElle

Two-pronged repair in a flash. Reversing damage both inside and out caused by chemical services, heat styling and free radicals, this prescription-grade formula harnesses vegan keratin to rebuild broken bonds in the inner cortical structure, while botanical extracts patch porous areas, restore elasticity and saturate hair with crucial hydration. Hair is left stronger, softer and less prone to breakage. Necessary repair for overstressed hair.

Standout ingredient—Vegan Keratin penetrates deep into the hair’s inner cortex, reinforcing the cortical structure to provide instant tensile strength and elasticity.

67% increase in instant tensile strength + inner hair repair*
85% increase in hydration + softness**
Fills in porosity of damaged hair + prevents further breakage***

***Based on microscopic imaging results after using the concentrate and washed with a repair system

Bathe troubled scalps in this ultra-moisturizing restorative treatment.
Bringing both balance and hydration to irritated scalps, this pre-cleanser utilizes the powerful regenerative benefits of micro-nutrient-rich hemp-derived CBD while witch hazel clarifies and reduces inflammation. The scalp is left invigorated and the roots nourished, creating a healthy environment for strong, shiny hair. The self-care all scalps deserve

Hemp-derived CBD calms overworked scalps while stabilizing sebum secretion, stimulating microcirculation and feeding hair roots with strengthening and protective nutrients.

3x more hydration + moisturization. 100% of participants noticed a more balanced, clean and healthy-looking scalp. 90% of participants felt a soothed scalp + less discomfort. 100% of participants agreed their scalp + hair looked and felt healthy.

Hair color takes on the ultra-reflective, prismatic beauty of a gemstone with this color-locking in-salon treatment.

Pro vitamins and oils provide intense hydration and protection against color-ravaging stressors. A clinically proven complex seals in color and moisture, extending your hair color’s vibrancy, dimension and shine for up to 10 washes. Your hair is left smooth, bouncy and beyond brilliant. The perfect end to a hair color service.

Standout ingredient
ChromoHance polymer blend seals the shaft, locking in moisture and color so your hair stays silky and vibrant for longer.

Benefits
Reduces damaged hair and repairs split ends for up to 4 weeks.
One treatment retains color vibrancy with visual results for up to 23 washes.

Treat fine or thinning hair to bigger, better, full-body texture with this thickening in-salon treatment.

Lightweight so that it doesn’t deflate fine hair, this treatment increases strength while helping to prevent future thinning and breakage. Nourishing plant extracts revitalize your scalp to provide an optimal environment for hair growth. Inspired by Texas-style big hair, this service adds instant visual density to each of your hair strands for “bigger is better” results. The answer to limp locks.

Standout ingredient
Quinoa extract contains amino to help repair hair, reduce split ends and fortifies fine hair. Protein rich, strengthens and protects hair fiber from root to ends.

Benefits
Increases fullness of fine hair by 2x after one application
One treatment repairs damaged hair and split ends with visual results for up to 23 washes.

Quench dry, frizzy or over-processed hair with this intensely hydrating in-salon treatment.

Reparative extracts deeply penetrate the hair fiber to drench strands in superior moisture, nutrients, strength and antioxidant protection. Your hair instantly feels more manageable, smooth and supple to the touch. A true antidote to heat styling.

Standout ingredient
Brown Algae extract provides nutrients and hydration to scalp and hair, nixing dry, frazzled texture.

Benefits
Increases moisture levels by 2.5x after one application.
One treatment repairs damaged hair and reduces frizz for up to 4 weeks.

Roughed-up hair cuticles receive a reparative makeover with this smoothing in-salon treatment.

Managing to both smooth down rough patches on hair cuticles and penetrate deep into the hair fiber to deliver much needed moisture and nourishment, this lightweight formula banishes frizz in an instant. Hair becomes stronger, softer, silkier and smoother than ever. The ultimate frizz fighter for coarse, thick, unruly hair.

Standout ingredient
Rice Bran Oil infuses moisture deep within the hair fiber as it replenishes lubricity on the hair’s surface to help repel frizz-inducing environmental moisture.

Benefits
Helps to smooth down frizz and restore damaged hair for up to 23 washes. After one treatment, hair feels up to 40% more smooth, hydrated and with increased shine.